With the huge variety of wines available to the consumer on the shelves, there is very little information available to guide them in making quality choices, especially in the lower price categories.
The Gold Wine Awards is a consumer-judged competition that awards gold medals to excellent wines at a price of less than R160 to the consumer. Wines are judged by qualified tasters and the results are then statistically correlated to the price to determine whether the wines offer real value for money.
Often, consumers do not have any guidance to help them choose from the many wine brands out there, especially for those that sell at lower prices.
This competition aims to make it easier for the consumer to make informed choices by commending wines that are very reasonably priced.
Research has shown that most of the time, receiving an award in a wine competition is very often based on random selections. This competition aims to give all wines a fair chance by making sure the judges do not suffer from flavour fatigue; this is achieved by not requiring the judges to taste more than 10 wines of a kind in a row. This competition also gives wines that might not have done well in other competitions a second chance to shine.
It has been found that when wine tasters know the price of a wine, they often tend to be biased in favour of the more expensive wines.
In the double-blind tastings that will be conducted in the competition, the tasters will not know the identity or the price of the wines, so they will therefore judge the wines more fairly.
Important dates and costs to note:
The cost of entry is R695 per entry, excluding VAT for the early bird special if the entry is done before the 23 July 2020.
The cost of entry is R875 per entry, excluding VAT if the entry is done after the early bird special ends, but by 18 August 2020.
Late entries will be charged R1050 per entry, excluding VAT if the entry is done after 18 August, and before final close of entry.
Stickers will be available to the award winners at a price of R285 excluding VAT per1000.
As a value-add, we will also announce our Top Excellent Value at the Price Producer brands. The top 10 producers that win this award will be able to put a sticker on all their winning wines that were entered into the competition, and the sticker will be available at R285 excluding VAT per 1000.
Theron du Plessis Chartered and Professional Accountants will audit the tasting process to make sure tastings are done without any outside influence.
Pertinent information about this competition:
You are not obligated to order stickers if you win, but if you do request stickers, you have to accept and payfor them when the winners are announced, as set out in the rules of the competition.
Uncertified wines may not be entered. Tank samples will not be accepted as entries into the competition. Unlabelled wines may be entered as long as the wine has been bottled and has a SAWIS application number, and a current tasting date on the WSR2 or WSR4 form,or a Department of Agriculture printout from Wine-on-Line to show the wine has a current tasting date. Unlabelled bottles must have stickers on them showing details such as cultivar, vintage and brand name.
Each wine may only be entered into the competition once (even if it is under a different label). Any participant may enter more than one wine in a class. Examples are wineries that produce several wines of the same varietal but with different vineyard designations, vintages, etc. Wines that were entered in last year’s competition may be entered again.
Stickers will be available approximately two weeks after the winners have been informed of their results,and the winners will be notified by email once the stickers are available.
All stickers allocated to entrants will have to be taken in one go. If more stickers are needed later, they might not be available, because extra stickers are allocated on a first-come,first-served basis. Electronic certificates will be emailed to winners. If the same product is available under different product names, additional certificates can be requested at no extra cost.
There will be only one sticker print run and under no circumstances will more stickers be printed. Winners are given ample opportunity to verify the quantities they will need. Contestants are not allowed to print their own stickers.
Stickers may only be used on wines that have the SAWIS application number that was entered and awarded.
The Awards Show (Pty) Ltd will not make available a list of all the producers that took part in the competition, will not reveal the scores assigned to any product, nor will they make available any details of products that were not awarded. It remains the prerogative of The Awards Show (Pty) Ltd to publish the results of awarded products as they see fit.
Uncertified wine may not be entered into the competition. Each wine has to have a current WSR2 or WSR4 certificate showing that the wine was approved on the strength of taste and analysis by the SAWIS, or a Department of Agriculture Wine-on-Line screen capture printout to show the wine has a current tasting date on 7th September 2020. This certificate must be current (i.e. the wine must have been tasted and approved by the board no later than one year before the above date in the case of a white wine, and 18 months prior in the case of a red wine). Samples without this certificate or a screen capture of it will not be accepted.
No refunds will be paid if the WSR2 or WSR4 certificate is not current, or if a Department of Agriculture printout from Wine-on-Line to show the wine has a current tasting date cannot be produced.
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