The Gold Wine Awards is judged by wine retailers, sommeliers and wine industry professionals and awards gold medals to excellent wines at a price of R150 or less to the consumer. Wines are judged by qualified tasters, and the results are then statistically correlated to the price to determine whether the wines offer real value for money.
Often, consumers do not have any guidance to help them choose from the many wine brands out there, especially for those that sell at lower prices. This event aims to make it easier for the consumer to make informed choices by commending wines that are very reasonably priced.
This event aims to give all wines a fair chance by making sure the judges do not suffer from flavour fatigue; this is achieved by not requiring the judges to taste more than 10 wines of a kind in a row. This competition also gives wines that might not have done well in other competitions a second chance to shine.
It has been found that when wine tasters know the price of a wine, they often tend to be biased in favour of the more expensive wines. In the double-blind tastings that will be conducted in the competition, the tasters will not know the identity or the price of the wines, so they will therefore judge the wines more fairly.